Strategy – The Real Money Maker

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AKA “Out with the old, in with the…old.”

Tools change, strategy stays the same. Scrambling around to use the most popular contemporary business tools is a race for operational effectiveness at best. Tools are only effective if wielded correctly. A mechanic has no need for a lathe, just as a luthier has no need for a high-powered air ratchet. Likewise, you don’t need every available business tool to be effective and competitive. What you need are the right tools. Read the rest of this entry »