Culture: It’s a Heart Thing
Posted: November 25, 2011 Filed under: Branding, Management, Strategy | Tags: Andy Grove, Apple, Brand image, Business ethics, Core values, Corporate culture, Cultural behavior, Employees, Michael Porter, Organizational culture, Profitability, Strategy, Zappos 1 Comment5 Steps to Turn Your Corporate Culture from Repulsive to Infectious
Corporate culture is more than what you can see from the outside looking in; more than the “Our Core Values” plaque that you hang in the employee cafeteria or store restrooms (I’ve seen this countless times); more than a hip, new look to your office interior; more than a dress code or the occasional lack thereof; more than throwing parties and creating cool slogans. And even though I have a child-like affinity to the Millennial, fun-loving, T-shirt wearing office vibe, corporate culture is even more than recreating professional norms. Read the rest of this entry »