Week of February 19 – February 25
Everyone needs some good advice every once in a while, or a nudge to get them going again. Perhaps some proverbial fire under a stagnant situation. Here’s my periodical nudge, called the “Weekly Matchbook“.
INSTRUCTIONS: Use the Matchbook to spark ideas; a small set of kindling that can provide some heat when you need it. (All underlined material is actionable. Click to your heart’s content.)
AKA “Out with the old, in with the…old.”
Tools change, strategy stays the same. Scrambling around to use the most popular contemporary business tools is a race for operational effectiveness at best. Tools are only effective if wielded correctly. A mechanic has no need for a lathe, just as a luthier has no need for a high-powered air ratchet. Likewise, you don’t need every available business tool to be effective and competitive. What you need are the right tools. Read the rest of this entry »