Week of May 13 – May 19This is a weekly post highlighting a few hand-picked resources that I believe will help boost your business’ performance. Topics are focused around business strategy, marketing and professional development.
This week on the Matchbook:
- 7 Smart Marketing Links You Can Thank Me For Later…
- CEOs Need Hard Data on Customer Loyalty
- What To Do With Employee Survey Results
- What the Highest Converting Websites Do Differently
- Entrepreneurs Must Save America
- When the Product Is the Marketing, and Vice Versa
- Pricing Strategies for the Downturn
If you want to grab even more useful links every week, follow @MatchConsult on Twitter.
INSTRUCTIONS: Use the Matchbook to spark ideas; a small set of kindling that can provide the necessary heat to ignite your business endeavors. (All underlined material is actionable. Click to your heart’s content.)
The answer is two words: competitive advantage.
How so? I’ll get to that in a minute.
Before we jump into the “why,” I’m going to make a few assumptions to simplify my argument for Google Drive:
- You know about the cloud storage industry. (If not, look here.)
- You know the major players involved (Dropbox, Box, iCloud, Microsoft SkyDrive, etc.).
- We’re not discussing pricing models and comparing who has the most “bang-for-your-buck.”
- We’re focusing on strategic positioning.
Drawing the battle lines
I have been a huge fan of Dropbox for years. In fact, it’s saved my life on several occasions. But there’s one big thing that Google Drive is providing that Dropbox just doesn’t offer: simultaneous collaboration. Google Drive allows everyone who is sharing a document to edit it at the same time (like on Google Docs), while providing all the same services that Dropbox and other cloud storage services do (look here, here and here for articles comparing all the cloud storage services).
Simultaneous collaboration is a strong advantage that Google Drive has over some of the other consumer cloud storage services. Coupled with (1) Google’s brand equity, (2) saturation of brand presence, (3) Google apps integration, (4) easy collaboration with other products, (5) massive capitalization capabilities, (6) industry leading software engineering staff and (7) huge customer base, Google Drive is a force to be reckoned with.
But is it sustainable? Will it last? These are the questions that we should always be asking when analyzing a strategic move.