Change is in the air; a perfumed, flowery change.
Women are a growing cash supply for businesses who understand the changing female psychographics and demographics in the current economy. From the 25-year-old working class daughters living at home to the 50-year-old trust fund widows with lavish experiences to be had, women are buying now more than ever. In What Women Want, Paco Underhill takes a stab at the increased influence women have in the marketplace and outlines the practical implications therein. Why would he be an authoritative voice on this topic? He is the founder and CEO of Envirosell–a market and consumer behavior research firm–with years of experience under his belt, and the author of bestseller Why We Buy: The Science of Shopping. Read the rest of this entry »