Are You Worth It?

“Are You…?” Blog Series: Part 3

Are You Worth It?

The Situation: You decide to increase your marketing activities and see results. New customers are entering your shop and buying product. Seems like things are looking up for you.

The question is: Will customers buy from you again? 

In other words: Are you worth it?

Here’s where we left off after the last post in this series, “Are You Attractive”:

Consumers know your business exists. What’s better, is a large concentration of those who are aware of you are part of your target market. In fact, some of them have actually walked into your store (or clicked on your website) and purchased your product. They bought into your value proposition. At least once.  Read the rest of this entry »


Are You Attractive?

“Are You…?” Blog Series: Part 2

Remember that guy in Hitch who couldn’t get a date if he tried? Not necessarily the most handsome man, but he got the girl. Somehow, he became attractive to her.

Maybe it’s cliché, but we can draw some interesting parallels about acquiring and retaining customers with the dating world.

Let’s build upon what we’ve discussed in my last post: We need to increase awareness for your business; but merely increasing awareness with the general public isn’t going to cut it (i.e. a fine wine commercial during a Nascar race). Read the rest of this entry »

Are You Visible?

Picture this

(1) You’ve just launched a business and you’re looking for customers. Or maybe (2) you moved locations and you’re trying to retain your current customers while acquiring new ones. Maybe (3) you recently launched a companion website to complement your brick and mortar. Maybe (4) you have an online store or sales tool, but you can’t seem to increase revenues no matter how much money you throw at it. Or maybe (5) your company has 20 years under its belt and not much has changed.

Whatever your recent history is, you realize it’s not the “golden era” you wish it was. Read the rest of this entry »