Weekly Matchbook – 7 Resources to Ignite Your Business

The Weekly Matchbook

Week of May 13 – May 19

This is a weekly post highlighting a few hand-picked resources that I believe will help boost your business’ performance. Topics are focused around business strategy, marketing and professional development.

This week on the Matchbook:

  • 7 Smart Marketing Links You Can Thank Me For Later…
  • CEOs Need Hard Data on Customer Loyalty
  • What To Do With Employee Survey Results
  • What the Highest Converting Websites Do Differently
  • Entrepreneurs Must Save America
  • When the Product Is the Marketing, and Vice Versa
  • Pricing Strategies for the Downturn

If you want to grab even more useful links every week, follow @MatchConsult on Twitter.

INSTRUCTIONS: Use the Matchbook to spark ideas; a small set of kindling that can provide the necessary heat to ignite your business endeavors. (All underlined material is actionable. Click to your heart’s content.)

Here’s this week’s Matchbook of 7 links you don’t want to miss:


7 Smart Marketing Links You Can Thank Me For Later… – by Copyblogger.com

A weekly round-up that includes a weekly round-up? Yes, that’s right. But I do it because, like Robert Bruce says, you’ll thank me for it later. Be sure to check out the links to “The Bootstrapper’s Bible” and “The ‘5 A’ Framework for Content Marketing Success.”


CEOs Need Hard Data on Customer Loyalty – by Fred Reichheld on HBR.org

Three-quarters of the world’s CEOs say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships.” Takeaway from this article? Businesses should utilize their Net Promoter score to its utmost potential. Here’s one example of how Philips uses Net Promoter scores to understand customers.


What To Do With Employee Survey Results – on Gallup Business Journal

We all do them (employee surveys, that is), but sometimes we don’t take it any further than knowing whether or not employees are satisfied or dissatisfied. Gallup argues that action planning (or impact planning) is the appropriate next step — discuss key issues with your workgroup and make plans to improve them.


What the Highest Converting Websites Do Differently kissmetrics.com

Three main differences: simplicity, clear communication, and constant testing. Read in more detail on Kissmetrics.com.


Entrepreneurs Must Save America – on Gallup Business Journal

This article is a GMJ Q&A with Jim Clifton, CEO of Gallup and author of The Coming Jobs War. Basically, we need to keep-on keeping-on with starting businesses, because innovation is what cranks America’s economic engine.


When the Product Is the Marketing, and Vice Versa – on Entrepreneur.com

Maximize your marketing efforts by baking-in your strategy into your product. Something I talk about consistently here on The Spark is aligning strategy to every operation in your business, and your product is definitely part of it.


Pricing Strategies for the Downturn – by Paul Nunes on HBR.org

Though this article focuses on what to do in a slow economy, these pricing strategies work during any part of the economic cycle. What pricing strategies do you use? Can you utilize any of the strategies Paul writes about?


What valuable content on marketing and strategy have you found this past week?

Please feel free to leave your thoughts in the comments section below. I’d love to hear from you!

You can also contact me directly via this page.

And if you liked the article, show me some love and share it with your peers in whatever way you like to share content (common sharing buttons are provided below).


2 Comments on “Weekly Matchbook – 7 Resources to Ignite Your Business”

  1. Phil Johnson says:

    Thanks for these awesome links. Going to take a look at each now. Idea’s are always floating around my head, but it’s that all important “spark” that is so often missing! I look forward to connecting with you more!

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