Weekly Matchbook – 5 Resources to Ignite Your Business

Week of April 29 – May 5

(This is a weekly post highlighting a few hand-picked resources that I believe will help boost your business’ performance. Topics are focused around business strategy, marketing and professional development.)

A Matchbox

Everyone needs some good advice every once in a while, or a nudge to get them going again. Perhaps some proverbial fire under a stagnant situation. Here’s my periodical nudge, called the “Weekly Matchbook“.

INSTRUCTIONS: Use the Matchbook to spark ideas; a small set of kindling that can provide the necessary heat to ignite your business endeavors. (All underlined material is actionable. Click to your heart’s content.)

Here’s this week’s Matchbook:

1. Alltop.com – the ultimate content aggregation tool

If content marketing is a significant part of your marketing strategy (which it should be, whether it’s for your business or personal branding), then this is one of the best tools I can recommend for finding and compiling excellent content — like your own personal magazine.

Here’s how it works: 1) create an account, 2) select topics you’re interested in 3) click the + sign next to web feeds that you like. That’s it! Then you can share your personal Alltop with others as a platform to position yourself as a topical expert. Or use it as your base of news, current events and business information.

To see my personal Alltop page and what I think is worth sharing, click here.

2. Avoiding False Metrics – by Seth Godin

“A useful metric is both accurate (in that it measures what it says it measures) and aligned with your goals.” Are your metrics truly measuring what you need them to measure? Are they valid and reliable? Many times the answer of those questions is “no.”

3. CONTROL: Apple’s Secret to Delivering a Consistently Good Retail Experience – by Dave Young on BrandingBlog.com

“If you want people to have a consistently good experience with your store, you must CONTROL everything.”

Dave has it right. We’re not saying that employees can’t have a personality of their own or that you need to micromanage everything. However, if you desire a consistently good experience for customers, then you need the proper systems and protocols in place so that in every situation you have the desired outcome.

4. Why Trust Matters and 3 Keys to Earn It – by Rosie Taylor on DuctTapeMarketingConsultant.com

Every relationship is built on trust, especially those that last. Here are 3 simple steps to communicate value to prospective customers and build a lasting relationship with them.

5. How to Generate More Opportunity from Existing Customers – by Michael Steizner on SocialMediaExaminer.com

A video on how to pick the lowest hanging fruit for your business. It’s simple, but it’s gold.

What valuable content on marketing and strategy have you found this past week?

Please feel free to leave your thoughts in the comments section below. I’d love to hear from you!

You can also contact me directly via this page.

And if you liked the article, show me some love and share it with your peers in whatever way you like to share content (common sharing buttons are provided below).


2 Comments on “Weekly Matchbook – 5 Resources to Ignite Your Business”

  1. Dave Young says:

    Thanks for the shout out for BrandingBlog!

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