Weekly Matchbook – 5 Items to Ignite Your BusinessPosted: March 25, 2012
Week of March 18 – March 24
Everyone needs some good advice every once in a while, or a nudge to get them going again. Perhaps some proverbial fire under a stagnant situation. Here’s my periodical nudge, called the “Weekly Matchbook“.
INSTRUCTIONS: Use the Matchbook to spark ideas; a small set of kindling that can provide some heat when you need it. (All underlined material is actionable. Click to your heart’s content.)
Here’s this week’s Matchbook:
A wonderful discourse on how to get people to read your content and then come back for more.
Chris Zook and James Allen discuss differentiation as the core of competitive strategy.
James Allen champions the idea that have a differentiation strategy for your business is not just an external marketing focus, but is how you align your entire organization. I strongly agree.
Excellent source of advertising case studies for your use and knowledge.
This article is more beneficial for start-ups, new business owners and small businesses that need a kick-in-the-marketing-butt or a good boost in sales.
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