Weekly Matchbook – 5 Items to Ignite Your Business

Week of March 18 – March 24

A Matchbox

Everyone needs some good advice every once in a while, or a nudge to get them going again. Perhaps some proverbial fire under a stagnant situation. Here’s my periodical nudge, called the “Weekly Matchbook“.

INSTRUCTIONS: Use the Matchbook to spark ideas; a small set of kindling that can provide some heat when you need it. (All underlined material is actionable. Click to your heart’s content.)

Here’s this week’s Matchbook:

1. How to Be Interesting – by  Jonathan Morrow on CopyBlogger.com

A wonderful discourse on how to get people to read your content and then come back for more.

2. The Great Repeatable Business Model – on HBR.com

Chris Zook and James Allen discuss differentiation as the core of competitive strategy.

3. Living Differentiation – on HBR.com

James Allen champions the idea that have a differentiation strategy for your business is not just an external marketing focus, but is how you align your entire organization. I strongly agree.

4. The World’s Biggest Library of A/B & Multivariate Testing Case Studies – by WhichTestWon.com

Excellent source of advertising case studies for your use and knowledge.

5. How To Discover Your Perfect Target Customer In 5 Steps – by Duct Tape Marketing

This article is more beneficial for start-ups, new business owners and small businesses that need a kick-in-the-marketing-butt or a good boost in sales.


Please feel free to leave your thoughts in the comments section below. I’d love to hear from you!

You can also contact me directly via this page.

And if you liked the article, show me some love and share it with your peers in whatever way you like to share content (common sharing buttons are provided below).

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