Weekly Matchbook – 3 Items to Ignite Your BusinessPosted: March 3, 2012
Week of February 26 – March 3
Everyone needs some good advice every once in a while, or a nudge to get them going again. Perhaps some proverbial fire under a stagnant situation. Here’s my periodical nudge, called the “Weekly Matchbook“.
INSTRUCTIONS: Use the Matchbook to spark ideas; a small set of kindling that can provide some heat when you need it. (All underlined material is actionable. Click to your heart’s content.)
Here’s this week’s Matchbook:
Local-based marketing is becoming ever-more important in gaining market share in a crowded market space. Foursquare is a wonderful tool that can help businesses impact their local market with incentives and one-to-one communication. Repeat business is key for any company that wants to increase sales, let alone survive.
A great article by Peter Shankman on four basic keys to doing email marketing the right way, which can be an excellent way to cultivate relationships with those who opt-in to wanting more from you, your brand, your company, etc.
Geoffrey James, one of my favorite authors on Inc.com, explains the thought process every customer consciously or subconsciously goes through when deciding to purchase your product/service. It’s not enough to know the process, but you must answer its inherent questions in order if you want to seal the deal.