Weekly Matchbook – 5 Items to Ignite Your BusinessPosted: February 4, 2012 | |
Week of January 29 – February 4
Everyone needs some good advice every once in a while, or a nudge to get them going again. Perhaps some proverbial fire under a stagnant situation. Here’s my periodical nudge, called the “Weekly Matchbook“.
INSTRUCTIONS: Use the Matchbook to spark ideas; a small set of kindling that can provide some heat when you need it. (All underlined material is actionable. Click to your heart’s content.)
Here’s this week’s Matchbook:
I broadcast this article on Twitter yesterday, but I believe the data to be so important, here it is again. Global smartphone sales outsold all PC sales, including pads, laptops, netbooks and desktops combined. This information is huge! Consumers around the world are beginning to communicate and consume content on their mobile devices in an alarmingly increasing rate. Imagine the implications for your business. Are you marketing on the 3 screens effectively (computer, tablet, and mobile)? Is your long-term strategy taking advantage of these opportunities?
Like the previous article, I shared this post earlier in the week but on Google+. Read the article, then read my response on Google+. The value of this article is in my reaction, though I encourage you to enjoy the article as well.
Here is a review on NPR (yes, it’s an NPR article; don’t judge.) on a book entitled Quiet, Please: Unleashing “The Power of Introverts” by Susan Cain. The article is mainly an interview with the author, but I want to point out a particular paragraph under the heading “On how today’s workplaces are designed for extroverts”:
Introverts are much less often groomed for leadership positions, even though there’s really fascinating research out recently from Adam Grant at [The Wharton School of business at the University of Pennsylvania] finding that introverted leaders often deliver better outcomes when their employees are more proactive. They’re more likely to let those employees run with their ideas, whereas an extroverted leader might, almost unwittingly, be more dominant and be putting their own stamp on things, and so those good ideas never come to the fore.
Don’t underestimate the power of the introverts at your disposal. Look at your employees and search for the potential. The article in reference by Adam Grant is titled, “Reversing the Extroverted Leadership Advantage: The Role of Employee Proactivity”. It has some interesting findings.
Great article on effective marketing practices. Marketing without measuring is like shooting in the wind, blindfolded, while trying to hit an apple off a golf-tee 50 yards away. Not worth it.
Mr. Penn offers some good advice on using other people’s marketing studies as the basis for your strategy. Always look at the data. Great books on this topic are Scientific Advertising by Claude Hopkins and How To Lie With Statistics by Darrell Huff. Timeless pieces of business literature and quick reads full of value.