Strategy – The Real Money MakerPosted: October 30, 2011
AKA “Out with the old, in with the…old.”
Tools change, strategy stays the same. Scrambling around to use the most popular contemporary business tools is a race for operational effectiveness at best. Tools are only effective if wielded correctly. A mechanic has no need for a lathe, just as a luthier has no need for a high-powered air ratchet. Likewise, you don’t need every available business tool to be effective and competitive. What you need are the right tools.
Sometimes it’s difficult to avoid keeping up with the Joneses. But when you settle down into Businesstown Suburbia, the fact is that Facebook pages are only necessary if you are generating customer interaction, and CRM software is only worth it if you actually turn the data into profits. (Caveat: I highly recommend CRM. It’s imperative if you ask me. But if you don’t use the data appropriately, it’s akin to being featured on A&E’s “Hoarders: Marketers”.) The same goes for those beloved QR codes.
What tools are you using that make you more money and faster? What tools just make you look cooler? Lose the latter; maximize the former.
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